The British luxury retail giant Selfridges has launched its first click and collect service in all four of its stores across the UK to improve flexibility amid growing demand for convenience.

With click and collect, Selfridges’ customers will be able to shop online every day until 4pm and collect the following day from the dedicated collection point at one of its four stores.

Selfridges is also opening a drive-thru click and collect service at its London flagship store, enabling customers to collect products ordered online without even having to exit their car.

Shoppers will also be allowed to try fashion and accessories on before deciding whether or not they want to complete their order and take them away.

In addition, Selfridges is launching an international delivery service of online orders later this year.