Style.com Arabia, the “new fashion capital of the Middle East,” is Condé Nast‘s first fashion publication for the Middle East and first-ever Arabic online publication.

The new website will feature original and regional content specific news and the best of Style.com’s international editorial — from runway coverage and trend reporting to street style and breaking fashion news in both Arabic and English.

For the new site, FFM inked a licensing deal with Dubai-based digital media company Nervora whose long list of clients include leading media brands such as Harpers Bazaar, Elle and GQ.

The offices will be based in Dubai, United Arab Emirates, although the search for Style.com Arabia’s Editor in Chief continues.