On the occasion of the 69th Venice Film Festival, Jaeger-LeCoultre is pursuing its partnership with “Emergency”, by supporting a maternity hospital in Afghanistan.

Actress Cristiana Capotondi and other celebrities have lent their support to this highly worthwhile, holding a rose and wearing a Reverso watch engraved with a rose – the flower chosen to symbolise this initiative.

The watch is a Reverso Classique in Stainless Steel, encrusted with diamonds, and with a red rose enameled on the back, all mounted on a white crocodile leather strap.

The watches will then be sold by Christie’s auction house and all proceeds will be be donated to Emergency in order to further help fund the centre.

Along with it’s involvement in Emergency during the festival, Jaeger-LeCoultre will host the closing ceremony and award the best actor and actress, as well as the laureates of the best director and best film winders with a personalized Reverso.