Italian fashion label Gucci inaugurated a museum in Florence Monday, showcasing the luggage and high-end clothing that have fueled the company’s success.

Located in the Palazzo della Mercanzia, the museum is only a few steps away from the 13th century Palazzo Vecchio and Michelangelo’s David.

The museum features an exhibit showing how their logo has evolved since Guccio Gucci, a former porter at the London’s Savoy hotel, founded the company in 1921.

Covering 18,460 square feet over three floors, the Gucci Museo is arranged by theme and not in chronological order. In the private basement are the Gucci archives.

On the ground floor will be a coffee shop and bookstore just downstairs from a display of handbags, red carpet outfits, and other archival pieces from Gucci.

On the second floor of the museum is a display of garments and artworks that are emblazoned with the GG logo.

Ahead of the public opening, some 200 celebrities, including the Vogue magazine chief Anna Wintour and US artist Bill Viola, attended a party held in the 14th-century palace in central Florence where the exhibits are installed.

Admission to the museum will be 6 euros with half going to help restore the City of Florence. Sources: AFPrelaxnews – Stupiddope