Last night the much anticipated Ralph Lauren 4D events took place in London and New York, celebrating 10 years of being on the web.

Larger-than-life models, Polo players four stories tall, and iconic accessories such as the Ricky Bag, ties and belts all appeared to wrap the length of the building.

The installation also gave the illusion that images were extending beyond the building and floating out into space toward the audience, complete with music.

The spectacular infusion of the Big Pony Fragrance Collection (along with a light scenting of the Big Pony Fragrances for an ultimate sensory experience) was remarkable and clearly the highlight of the installation.

Watch as the New York women’s flagship at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.

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