The Launch of WOW (World of Watches) & LUXUO Vietnam
WOW (World of Watches) and LUXUO are proud to introduce Vietnam to its fold of international titles
In recent years, Asia and particularly in Vietnam, have become potential markets for luxury brands. This phenomenon is further exemplified by the emergence of high-end product lines praising Vietnamese cultures, such as Speake-Marin Dong Son Tourbillon, Chopard LUC Time Traveler One Vietnam Edition, or Dong Son Rolls-Royce. Acknowledging this fact, SR Media has launched two licensed platforms – WOW (World of Watches) and LUXUO Vietnam – to meet the growing luxury demand of increasing upper class.
SR Media held a launch event on 23rd January 2019 to celebrate the appearance of WOW (World of Watches) and Luxuo in both digital and printed platforms in Vietnam. Reflecting the new direction in luxury business, the event was set in the theme of “The Oriental Touch”, under a consolidated space in the luxury oriental area of Opus Saigon restaurant with an exclusive set menu serving traditional Vietnamese dishes.
The event gathered many big names in Vietnamese luxury market: Mr. Vu Hung Cuong, CEO of Tam Son Company – house to brands such as Vacheron Constantin, Piaget, Chopard, Patek Philippe & Hermès, Mr. Tran Long, Director General of Maserati Vietnam; Mr. Vincent Pham, CEO of Xuan An Company; Ms. Dao Thanh Thuan, Deputy CEO of Private Dining & Events Restaurant – Opus Saigon; and Mr. Nguyen Van Tung, Director of Top Ten Company.
WOW – The Destination for Watch Connoisseurs
WOW (World of Watches) is a high-end watch magazine first launched in Singapore in 2001. After nearly two decades of operation, WOW now is the most-read watch magazine in Asia, with 8 other international counterparts: Singapore, Malaysia, Hongkong, Indonesia, Thailand, Philippines, Middle East and Vietnam.
The year 2018 marks WOW Vietnam’s re-launching with a whole new team and concept from SR Media. Moving forward, the magazine will not only cover in-depth articles about high-end wristwatches, but WOW Vietnam will also expand its content to the Asian watch market and the stories of various collectors. WOW also plans to widen its role in connecting regional brands and watch connoisseurs through WOW Network, via various activities such as launching parties, anniversaries and WOW x Brand events.
One of the most highlight annual activities is from WOW is WOW Awards, honoring the masterpieces in horology based on various aspects, under the evaluation of many experts and experienced Editors in Chief.
LUXUO – Luxury Lifestyle at its finest
Acquired by Heart Media in 2007, LUXUO is now one of the leading lifestyle online magazines in Singapore, with more than 1.5 million views per month. Currently, LUXUO has 5 versions in Singapore, HongKong, Thailand, Malaysia and Vietnam.
Officially launched in December 2018, LUXUO Vietnam updates information about luxury lifestyles such as car, yacht, watch, jewelry, fashion, real estate and tourism. This is also a place for readers to meet the need of exploring in-depth high-end lifestyle stories with business experiences, glamorous destinations, or expert opinions on pleasures such as yacht, watch collection and art piece auction. It can be said that LUXUO is the first digitalized portal in high-end lifestyles and luxury buniness up to present.
Similar to WOW Network, there is also a LUXUO Network, connecting the elite community of many countries through the events co-organized with high-end brands, creating space for guests to discover more about the brand.
With the mission to create the connection between brands and consumers, WOW & LUXUO is dedicated to the developing of high-end consumer markets in Southeast Asia in general, and Vietnam in particular.
Further information, please contact: Mr Jason Dang, Marketing & Brand Manager
Email: jasond@worldofwatches.vn
