Burberry Confirms Joining the Compassionate Trend of Going Fur Free
Burberry will soon be joining fellow designer powerhouses in going fur-free as anti-fur stance prevails as a major fashion trend. This signifies a major shift for burberry, just in time for the #FurFreeBritain coalition in the following month.
Burberry February 2018 Collection
Famously known for their Burberry check print and trench coats, British luxury haberdasher Burberry is a long standing traditional name in the fashion industry. The brand is also recognised as being a Royal fashion favourite. However, tradition also implies a historical association with fur. At Burberry, fur has been a part of their designs over the years with the justification that their fur is “sourced from an authorised, regularly inspected suppliers operating to high ethical standards”. Recent London Fashion Week shows have seen a myriad of animal welfare protesters outside shows, with Burberry being a primary target for the group. That said, all this is set to change.
Over the last weekend, to the relish of many anti-fur organisations, the British label confirmed with Sunday Times that they will be going fur-free.
Burberry February 2018 Collection
Burberry February 2018 Collection
Burberry Confirms Joining the Compassionate Trend of Going Fur Free
This transition would see Burberry joining the latest string of fellow designer fashion houses Gucci, Versace, Michael Kors, Donna Karan and Jimmy Choo who have gone fur-free in the recent months. Other designers with longtime fur bans include Hugo Boss, Armani, Tommy Hilfiger and Vivienne Westwood. In fact, according to Burberry, recent collections from September 2017 and February 2018 were already made out of faux fur. This marks a celebratory moment for Burberry as animal rights prevail .
Case in point, fur farming has been illegal in the United Kingdom since 2000, but the country still imports and sells fur from animals including fox, mink, rabbit and chinchilla. As a method to advocate for animal rights, organisations and celebrities often take the stance that closing its borders to this cruel trade completely would make more sense than voluntarily ceasing the practice on a brand-to-brand basis. That said, Burberry’s fur review could not have been more timely to send a strong statement for the upcoming #FurFreeBritain coalition. At our current level of fabric and material technology, we have functionally equivalent or superior options to wearing real fur, we applaud the brands that are taking actions to move away from an industry built on the sufferings of countless animals.
Burberry February 2018 Collection
