2^nd of May marks Tiffany & Co.’s first step towards a contemporary revolution as Reed Krakoff launches his first high jewellery collection ever since he assumed his position as the brand’s Chief Artistic Officer in February 2017. Krakoff is the same man who turned Coach from a basic leatherwear to a $4 billion fashion clout-haven. The American designer ditched leather for diamonds when he joined the jewellery retailer in an effort to revitalise the global luxury jeweller. Today, he unveils the biggest launch in a decade for Tiffany & Co.

Reed Krakoff Debuts Cutting Edge Designs for Tiffany & Co.’s Biggest Launch Yet

Called Paper Flowers, Krakoff’s latest collection was inspired by the organic strokes and asymmetrical shape of flower petals cut from a piece of paper. The new Tiffany pieces are in many ways emblematic to his personal mantra, “formality doesn’t equal luxury”. Where the jewellery pieces are made for day-to-day dressing despite the extravagant materials used to make them. To Krakoff, his debut Tiffany & Co collection signifies a new chapter of reverence for the past yet injecting creativity and excitement as the company retains its zeitgeist relevance as potently since Holly Golightly named dropped the maison for in the seminal namesake movie.

The Krakoff’s debut Tiffany & Co collection runs a gamut of pendants, earrings and rings in abstract pieces of diamonds. The star of the lot is none other than the bib necklace set made from 68 carats of high jewellery diamonds. It must be said that for Tiffany & Co, the wealth of popular classic designs has been big money makers for the brand. That said, each line is now meticulously planned, designed and launched with the intent of becoming the next headliner. Undoubtedly, there are those who remain ambivalent to the idea of a fashion designer at the helm of a luxury jewellery house. To that, Bogliolo the CEO of Tiffany & Co. said “We are very confident about it,” that they are counting on Reed Krakoff to restore the brand’s signature aesthetics.”

While it is indisputable that the trendy-luxe aesthetics of Tiffany & Co. designers Elsa Peretti and Paloma Picasso exemplified in the Tiffany T and Tiffany HardWear are the brand’s most recent mega-hits, the Krakoff’s Tiffany Paper Flowers recollects the heritage and whimsy of the house’s most iconic designer, Jean Schlumberger. In fact Schlumberger’s highly imaginative pieces were responsible for Tiffany’s golden age and top tier positioning during the 1950s and 60s, his creations were in fact, seen in the film, Breakfast at Tiffany’s.