Swiss luxury brand Bally has opened a flagship store in the upmarket shopping district of Ginza. This marks a new chapter for the brand in Japan, and, to celebrate this, they’ll be unveiling an exhibition of pieces (titled Bally Untold) from their archives running till May 8, taking viewers through 100 years of its history.

The Tokyu Plaza building stands at what is considered the ‘gate’ of Ginza, and the Bally store is located right there. Collaborating with David Chipperfield Architects, the flagship store stands out with a 50 meter brass aluminum façade running the width. The 845 square meters of space is set over two floors, with the ground floor dedicated to accessories and ready-to-wear collections, as well as the special Gentleman’s Corner. The second floor houses the VIP room and a space dedicated to events, which is also the space for the Bally Untold exhibition. Timber walling combined with a continuous white ceiling, spotted with light-tubes, creates and elegant modern atmosphere.

The Gentleman’s Corner is dedicated solely to Bally’s expertise in shoemaking and shoe care. With its Made to Order and Made to Color services, customers will be able to create personalized shoes and belts with multiple color and material combinations. The VIP room is a private room for a more intimate and exclusive shopping experience, with its own private fitting room and service area.

Exclusive for the Ginza opening, Bally will also reissue four shoe styles based on archive pieced dated to the 1930s. The limited edition shoes in D’Orsay style with a Louis XV heel come in red and blue silks punctuated with gold and silver leather.

This is only one of the steps in an ambitious 15 store global rollout planned for 2016. After this Japan venture, the next flagship Bally aims to set up will be in Beijing, later in the year. These steps will surely cement the company, which came into establishment in 1851, further on the industry’s map.

For more information, you can check out Bally’s website here.