ALFA ROMEO has been named the marque of honor for this year’s Motor Press Guild, the event that marks the start of the LA Auto Show.

Invited guests will be treated not only to classic and cutting-edge Alfas, but also a selection of 35 classic European and Japanese cars curated for the event by Desert Concorso. They will be driven in procession from Palm Springs to the LA Convention Center on November 18.

Fellow Italian automotive brand Momo — famous for aftermarket and sports equipment such as instruments and steering wheels — will also mark its 50th anniversary at the event.

The Los Angeles Auto Show will open to the public on November 20.