Culture / Events

Noma restaurant opens concept store with Club Monaco

Copenhagen restaurant Noma will be hosting a pop-up event with premium retailer Club Monaco.

Feb 26, 2015 | By AFPRelaxnews

Club Monaco Noma Pop Up Shop

Copenhagen restaurant Noma will be hosting a pop-up event with premium retailer Club Monaco.

The restaurant has partnered with the clothing brand to open a temporary boutique that will allow diners to shop for crisp button downs and woolly sweaters before or after their two Michelin-starred Scandinavian meal.

Club Monaco Noma Pop Up Store

Open through March 13, the store features menā€™s and womenā€™s apparel from the retailer owned by Polo Ralph Lauren, vintage books from the Strand bookstore in New York, and handcrafted art works from Brooklyn.

The collaboration comes off a five-week pop-up event that saw chef RenƩ Redzepi transplant his kitchen staff in Copenhagen to the Mandarin Oriental, Tokyo.

Club Monaco Noma Store

The project resulted in a retail opportunity for Noma, which opened an online boutique selling used forks and spoons at up to $200 a pop.

Local, artisanal artists, potters and chefs were commissioned to create tableware, cutlery and earthenware specifically for the event.

Club Monaco Noma Shoes

While at first blush the collaboration may seem incongruous, itā€™s not uncommon for fashion designers to make their foray into restaurants.

Ralph Lauren has Ralphā€™s Coffee in New York; Roberto Cavalli has branded restaurants around the world including Florence, Dubai and Miami; and Armani has restaurants in New York, Tokyo, Paris and Cannes.

Ralph Lauren coffee shop


 
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