Sources claim that pro jewelry-store level strong boxes will be fitted in Apple Stores ahead of the company’s first smartwatch going on public sale.

Speculation is still rife regarding how much exactly Apple’s premium gold-edition smart watch is going to cost.

And this revelation from insiders, who spoke to 9to5 Mac, suggests that the device could well be the most expensive product in Apple’s entire range.

As well as serious safes, fitted out with wireless chargers to keep the watches going, the gold edition of the Apple Watch will also be sold to potential clients differently, with an even bigger focus on individual service, underlining the watch’s premium status and customization options.

The Apple Watch is available in three variants (Watch, Sport’ and Edition) and in two different sizes. Prices in the US will start at $349 but it’s not clear if that price is for the stainless steel Watch edition or for the lightweight anodized aluminum Sport edition.