BURBERRY has updated and extended its flagship store in the Italian fashion capital with luxurious interiors and more digital features.

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Located in the heart of Milan’s luxury shopping district on the Via Montenapoleone, the new Burberry store hasn’t moved, it’s just had a pricey facelift.

The space now reflects the design principles of the global flagship on London’s Regent Street and has been expanded onto a third floor, with a Corinthian marble spiral staircase.

There are also new digital video walls and screens which play brand content and can also display live feeds of events at the London store.

To boot there’s a Burberry beauty area, the first in Italy, where you can monogram your bottle of the new My Burberry fragrance, along with private client lounges for in-house style consultations and a tailoring room for menswear customers. All the Burberry collections for men, women and children are stocked, from ready-to-wear to fragrances and accessories.